googs year in search
celebrating a year everybody wanted to forget.
How to celebrate a year most people just wanted to forget? By reframing the biggest moments and rewriting the narrative.
When digging deeper into the year's searches, a surprising trend emerged: Even in dark moments, there were signs of love. For example, after the Orlando shooting, “blood donation Orlando” trended. Using the iconic Google search bar as a framing device, we highlighted moments of humanity, joy, and above all else, love.
Emmy nominated for outstanding commercial 2017.
Creative partner ~ @reilly baker, CDs ~ Nuno & Adam
Film ~ TV, Cinema, Online
Consecutive pages in NYT, The New Yorker and Times Magazine.
Silver Cannes Lion x2
Bronze Cannes Lion
D&AD Wood Pencil
One Show Gold Pencils x2
One Show Silver Pencils x2
One Show Merit
ADC Silver Cubes x2
ADC Bronze Cubes x2
Webby People’s Voice x2