PROJECT

ROLE

AGENCY

googs year in search

72andsunny, la

art director

celebrating a year everybody wanted to forget.​​

How to celebrate a year most people just wanted to forget? By reframing the biggest moments and rewriting the narrative.

 

When digging deeper into the year's searches, a surprising trend emerged: Even in dark moments, there were signs of love. For example, after the Orlando shooting, “blood donation Orlando” trended. Using the iconic Google search bar as a framing device, we highlighted moments of humanity, joy, and above all else, love.

Emmy nominated for outstanding commercial 2017.

Creative partner ~ @reilly baker, CDs ~ Nuno & Adam

Film ~ TV, Cinema, Online 

Print

Consecutive pages in NYT, The New Yorker and Times Magazine.

BTS etc.

RECOGNITION:

Emmy nomination
Silver Cannes Lion x2
Bronze Cannes Lion
D&AD Wood Pencil
One Show Gold Pencils x2
One Show Silver Pencils x2
One Show Merit

ADC Silver Cubes x2

ADC Bronze Cubes x2

ADC Merits

Webby x1

Webby People’s Voice x2

Lovies Gold

Lovies Bronze

Clio Bronze

Lovies Gold

Lovies Bronze