PROJECT

ROLE

AGENCY

intersect by lexus, nyc

milk agency, nyc

art director

dsgn & hangout space by lexus.

INTERSECT BY LEXUS - NYC is a permanent three floor brand and innovation hub to champion creativity and design — supporting Lexus' commitment to design and innovation. 

I led elements of the spatial and branded art direction leading up to opening day.

Welcome to Intersect :30

Spatial | Sculptural Seating

Collaborated with Tim Miller on a sculptural seating installation that offers playful mobility and invites interaction.

IBL_CoilProcess_High-2.jpg

The coil form suggests gears or spokes in a tire, and is adorned with with Lexus leather.

Installations

Gallery Exhibition.jpg

"Essential Invisible"

w/ Future Wife

"Reflective Nature"

w/ Jeff Leatham

"Sway"

w/ Snarkitecture

Spindle Pattern Visual Language

Inspired by the Lexus Spindle Grille and the intersection of busy NYC streets of the Meatpacking District, the visual language for IBL NYC was created.

Spindle Grille Visual Language.jpg
Spindle Grille Collateral.jpg

Interior Styling

Interior styling + object curation across 2 floors. In collaboration with Bernita Ling.

Photography Art Direction

I built the photography art direction through use of intentional negative space, of macro shots, natural textures and intersecting pattern lines. 

Food Photography AD.jpg
Pardon My Frenchie.jpg
Intersect.jpg
Chemin Vert 1.jpg

Shadow-play and intersecting shapes

Product details

Ikebana arrangements