nrdc x milk
milk agency, ny
unfortunately, ready to wear.
The NRDC works to safeguard the earth—its people, its plants and animals, and the natural systems on which all life depends. Milk is a culturally conscious company built to enable creative expression and collaboration.
In 2019, Milk and NRDC partnered to help raise awareness about the threats to
our health and environment with a climate capsule collection titled “Unfortunately, Ready To Wear”. Launched with Lukas Sabbat, it consisted of a set of seemingly future-facing fashion ‘essentials’ that actually solve for a current climate change threat. Sharing the message that climate change is real—and happening right now.
The conceptual wardrobe consisted of a bandana for wildfire smog, extreme weather warning headphones, a fireproof jacket and an extreme storm backpack; for prolonged heat waves, choking air pollution, outbreaks of infectious disease and life as an environmental refugee.